Creating an Effective Social Media Posting Schedule

The frequency of your social media posts can directly impact the number of followers that you get and keep.

If you post too infrequently or frequently, you’ll lose followers. You’ll also have trouble getting people to take notice of your social media accounts. For this reason, you need to come up with a schedule.

A social media posting schedule takes into consideration the following factors:

    • The best time of the day to post
    • The best day of the week
    • The topics you should post about
    • The percentage of promotional content

Determine the Best Time of the Day and Best Day of the Week

The best time of the day to post will vary, depending on the social media platform that you use. Also, your target audience may have different internet preferences.

Don’t forget to take the time difference into consideration. 80% of the US population are in the Eastern or Central time zones. If you’re in California and want to target the largest audience, you’ll want to plan your posts based on EST time.

Engagement tends to peak at the following times during the weekdays:

    • 9 AM EST – overall engagement
    • 1 PM EST – most shares
    • 3 PM EST – most clicks

Next, consider the best day of the week to post. Monday through Wednesday, people are less active on social media. The majority of the population is too busy getting into the work week.

By Thursday, people are looking forward to the weekend and are more likely to spend time browsing on social media.

User engagement peaks on the weekends. This goes against previous studies that showed higher engagement during the weekdays. But, trends change over time.

The bottom line is that you should post between Thursday and Sunday to increase engagement. You should also plan at least one post for 9 AM, and subsequent posts around 1 and 3 PM.

Find Topics That Your Target Audience Will Enjoy

Along with considering the time of the day and the days of the week to post, you need to consider the topics of your posts. Find topics that your target audience will enjoy.

The first place to start is with the platform that you’re using. Facebook makes it easy to share just about anything, but Instagram and Pinterest are more image-centric. This means that content with a compelling image included in the post will be more effective on these platforms.

The topics should also be related to your niche and provide real value to your readers. This could include:

    • News
    • Tips and tutorials
    • Advice and suggestions

Essentially, it needs to contain beneficial information.

You can explore the most popular topics by performing searches through each social media platform. Each of these networks, including Twitter, Facebook, and Instagram, includes a search box.

Type a keyword into the search box and look at the top results. View the profiles of the original posters of the top posts. Look for posters that tend to share content related to your niche and see what topics receive the most likes, shares, and retweets.

Balance Your Promotional Content

Along with your schedule and topics, you need to balance the use of promotional content. It’s a perfectly acceptable business practice to use self-promotional posts on social media. But, if you use too many promotional posts, you’ll lose followers.

20% appears to be the median where engagement increases or decreases based on the frequency of promotional posts. This means you should plan one promotional post out of every five posts.

If you post once per day, this is one promotional post per week. If you post several times per day, you’ll share a promotional post every other day.

Start using a social media posting schedule to increase the effectiveness of your social media marketing efforts.
Along with these suggestions, you can get more information on how to master social media manager by clicking here to learn about Social Media Manager.

Mobile App indexing.

Mobile App indexing.

Why is it matters?

How important is it to have a mobile-friendly website if you run a business or personal website that already using a website?

Until recently, not many people were talking about app indexing.

That changed earlier this year when Google announced its forthcoming a

mobile-friendly ranking algorithm, which went live on April 21, 2015.

Following Google announcement, SEOs and webmasters focused on

getting their websites “mobile friendly” by the April 21st deadline.

Yet “more mobile-friendly websites in search results” was only half of

Google’s announcement

The other half was this: “More relevant app content in search results.

 

“Starting today, we will begin to use information from indexed apps as a factor in ranking for

signed-in users who have the app installed. As a result, we may now surface content from

indexed apps more prominently in search. What exactly is app indexing?

Why is it important? Should SEOs  and marketers even care,

especially if they don’t sell an Android app?”

 

You’re about to find out. In today’s mobile search climate,

app indexing signals a shift in the direction of search,

and marketers need to pay attention.

the direction of search and marketers need to pay attention.

What Is App Indexing?

According to Google, “App Indexing lets Google index apps just like

websites. Deep links to your Android app appear in Google Search results,

letting users get to your native mobile experience quickly, landing exactly

on the right content within your app.” results, letting users get to your

native mobile experience quickly, landing exactly on the right content

within your app.”

What does this mean in practical terms?

If you perform a Google search on a mobile device,

the search results will include not just web pages,

but also relevant content that is within an app.

Let’s say you’re on a mobile device doing a Google search.

The most relevant content for your movie query is located in the IMDb app.

In addition to surfacing a link to the IMDb website,

Google will show you an IMDb app result, like this:

As Google once said, “Sometimes the best answer is on a website, and sometimes it’s in an app.”

Is Search App Indexing New?

Not really. Google introduced App Indexing back in October 2013. The idea was simple: By enabling deep linking within their apps, webmasters could allow Googlebot to index app content just like web page content. That way, Android users with your app installed would have the option to go directly to your app content from within Google search results (as shown above).

In other words:

Whether you’re searching for a movie, an apartment, restaurant, shoes, news article, book, recipe, or even a job, you can now go directly to the relevant content within apps that you’ve installed on your phone.

Though it isn’t new, there have been several major developments in-app indexing capabilities since it was initially announced. For example, Google has expanded app indexing to include results from apps that are not installed on your phone (thereby assisting users with app discovery). And, just this week, the search giant announced that it would soon be bringing app indexing to iOS devices as well.

Bing Does It, Too

Google doesn’t have a leg up on the competition as far as this particular technology is concerned. Bing allows Windows phone users to access app content in search results, too.

What’s the biggest difference? Sheer numbers. Bing has a marginal share of global search, paralleled by a marginal share of the smartphone market.

Why Does This Even Matter?

So, let’s get down to the big question: Does this matter?

Yes. The fact of the matter is that mobile search now includes app results — and their inclusion in these search results only seems to be growing.

I think that this signals a more important trend in the evolution of mobile search. The indexing net is ever expanding. Could it be that, with the rise of wearable technology, Google can index even more information in algorithmic search results (e.g., location, health status, heart rate)? How will this information be available?

There are plenty of questions that surround the issue:

  • What else will be indexed in the future?

  • How will this affect the search results for businesses that do not have Android (and soon, iOS) apps?

  • Will creating an app enhance a business’s search presence?

  • How will this drive mobile usage upward? Obviously, Google doesn’t index the apps on my desktop. If it’s doing it for mobile, how will this shift overall usage in favor of mobile devices?

A few things are certain.

  1. This improves the search experience for mobile users. App indexing signals a broadening of search potential. The more content that is indexed, the greater the user’s search experience and results.

  2. Google drives higher engagement with apps. As Google’s indexing page explains, “App Indexing helps you drive usage of your app through Google. Deep links to your app appear in Google Search results on Android so users can get to your native mobile experience quickly and easily.”

  3. Google remains in control. GigaOM explains that the expansion of in-app search will also help Google sell more ads and hold down the competition.

What Should You Do?

There are two main takeaways. The first is tactical. The second is strategic.

  1. Get your app indexed. If your business has an Android app, you need it to be indexed.Note: App indexing technology isn’t widely available to iOS app developers yet, but Google has outlined some first steps you can take to prepare here.

  2. Grow your mobile presence. On a strategic front, mobile should become the new obsession for marketers and technology workers, regardless of their specific function.Conversion specialists should be tuned into the conversion optimization potential for mobile. SEOs must identify the areas where mobile results can be improved. CTOs must strategize new ways to gain traction among mobile users. Developers must identify touch points between mobile apps and sites.At a minimum level, keep mobile front and center in your thinking. Mobile is the present and future of marketing.

Conclusion

Clearly, app indexing is s step forward in the dominance of mobile search and mobile usage.

SEOs, developers, webmasters, and marketers need to know this. More importantly, they need to understand that mobile search and marketing is not a static industry. It is in motion. We are moving towards a bigger mobile universe, an expansion of indexation potential, and a greater need to optimize mobile in every way possible.

How does Google’s expanded app indexing affect your business?

We can help your website converted to a mobile-friendly website. Please contact us for further detail and quote.